Proven Strategies: How to Increase Your Apparel Pricing

Increase Apparel Pricing Without Fear

Are you nervous about increasing your apparel pricing from $17 to $20?

No? Ok, good.

Are you nervous about increasing your tank pricing from $20 to $25?

Yes? Ok, let’s talk.

Why Members Don’t Care About Price

I see Facebook groups and threads discussing margins, pricing strategies, and bundling. Those posts are nice, but they miss the main point.

The main point is this: your members don’t care what you charge for apparel. They aren’t price shopping your apparel and can’t go to Amazon to find a “deal.” Custom apparel is an emotional gift. You can’t price “emotion” into apparel. Whether you charge $24.99 or $17.99 is irrelevant for anyone who spends $125–200 a month on a gym membership.

Focus on Marketing, Not Price

Owners who say, “My members revolted! They won’t buy anything at these higher prices!” often make price the focal point. They apologize for raising it or draw too much attention. Their marketing is half-hearted.

Hype the Launch Instead

If you’re going to raise pricing, don’t talk about price. Instead, excite members:

We’re launching our brand-new zip-up for 2018! This year it’s a super-soft, warm zip-up perfect for warm-ups and cool-downs. We’re only offering them for one week! Preorder now so you don’t miss our only hoodie order for 2018!”

Key Takeaway

Your members just want to support you and show pride in their second home. Hype the new item and confidently increase apparel pricing without apology.

Looking for more strategies? Check out our guide on How We Make It Easy – Simplifying Your Experience for additional insights.

FAQs

Q1: How often should I increase apparel pricing?
A: Review costs yearly and adjust pricing when material or production costs rise or when adding premium features.

Q2: Will higher prices reduce sales?
A: Not if you focus on value and excitement rather than the price itself—members buy for community pride, not discounts.

Q3: What’s the best way to announce a price increase?
A: Don’t announce it directly. Launch the new product with enthusiasm and emphasize quality and exclusivity.