The Easiest $1,000 to Make This Winter

Hoodie season is here! In this video, we cover why November is the best month for hoodies. By running a smart preorder, you can unlock the easiest $1,000 to make for your gym or retail business.

Many clients get nervous offering a big-ticket item. If you're not preordering hoodies, it can really handicap your cash flow if you're investing in hoodie inventory up front. To combat that, we're bringing in our friend Jason Rule of Driven Nutrition, an expert in running a successful preorder for any retail item—supplements or apparel!

In the article below, Jason does a great overview on the benefits and tactics of running a preorder for Winter Retail. These steps will absolutely help you earn the easiest $1,000 to make through pre-sales on supplements and apparel.

Why Winter Retail Is Perfect for Preorders

Traditionally, winter is a fairly slow time in the fitness, nutrition, and supplement industry. Surprisingly, that’s not been the case for Driven Nutrition over the last five years. We've seen some of our best growth during the last two months of each year. We attribute much of that growth to the systems and tools we’ve developed to help our Affiliates generate a substantial profit.

By focusing on preorders, you’re positioning yourself to earn the easiest $1,000 to make while setting up your business for the new year rush.

Tips to Maximize Preorder Sales

Our athletes want to get stronger, and winter is the season for gains! When people are wearing layers, they aren’t as focused on aesthetics as they are on increasing their maxes. From a retail standpoint, that means now is the perfect time to stack inventory and watch it fly.

If cash is tight, the best solution is to launch and execute a pre-sale program. Execution is key—it’s not enough to simply tell members about a pre-sale. Intentionally promoting the pre-sale for seven to ten days will dramatically increase interest and drive sales, helping you earn the easiest $1,000 to make this season.

Increasing Awareness and Member Engagement

There are a couple of specific ways to increase awareness and interest:

  • Class Announcements: Remind members at the start of each class that a pre-sale is live.

  • Social Media Promotion: Post on your personal and business pages, cross-tag, and encourage your coaches to share.

By promoting consistently, you’ll generate buzz, increase cash flow, and secure the easiest $1,000 to make without extra stress.

Reinvesting Pre-Sale Profits for Maximum Growth

As the pre-sale drives up cash flow, reinvest the profit into additional inventory. Here’s why:

  1. Provides on-hand stock for members who miss the pre-sale.

  2. Encourages “on the fence” members to purchase after seeing peers buy.

  3. Supplies re-stock for recurring supplement users.

  4. Prevents missed sales—people want it when they want it.

  5. Allows your money to work for you, not your wallet.

With proper reinvestment, you can repeatedly generate the easiest $1,000 to make each season.

Position Your Gym for the New Year

By focusing on pre-sales in November, you’ll be ready for early-year traffic and sales. Execute at least two pre-sales, reinvest the income, and you’ll have inventory ready when the crowd arrives. This approach ensures your gym benefits from both immediate profits and long-term growth.

For more tips on boosting cash flow with preorders, check out our guide on How to Successfully Build an Apparel Revenue Stream from Scratch

Driven Nutrition has shared its easy-to-follow pre-sale flow so you can successfully implement a pre-sale for any brand. Click the link below to get a step-by-step process:

Launch Your Pre-Sale via Messenger

Frequently Asked Questions (FAQ)

Q1: Why is winter the best time to preorder hoodies?
Winter members focus on strength and layers, making it ideal for high-ticket pre-sales that maximize cash flow.

Q2: How long should a preorder run?
A 7–10 day pre-sale window creates urgency and drives more sales without overextending the campaign.

Q3: How should I reinvest pre-sale profits?
Use profits to stock extra inventory, encourage hesitant buyers, and prevent missed sales for maximum growth.

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