THOUGHTS AND IDEAS
Why Storefronts Don’t Work – Understanding the Challenges
Let me paint the picture for you, an apparel company promised an online store with 6 different items: you have 6 items in the store: a tee, tank, hoodie, long sleeve, jogger, beanie, etc… The one main issue is simply this, your...
Everything You Need to Know About Storefronts – Part 2: Tips & Insights
If you read part 1 of our series, you learned about the two main issues with print on demand services. Here are two other issues: Making it worth your time: We are very upfront about selling retail items in the...
What You Need to Know About Storefronts (Part 1)
With the rise of “print on demand” services, clients have been asking about a “storefront where members can buy stuff whenever they want”. If you’re not familiar with this, basically you can print on whatever item you want and members...
How to Create Your Own Apparel Plan: A Complete Step-by-Step Guide
If you prefer to make your own apparel plan without a phone call, in this post, I will walk you through how to do it with some suggestions. Download the plan to follow along: Apparel Plan Template Let’s start with...
When an Order Flops – Smart Ways to Avoid Mistakes and Bounce Back
It happens to every business. An order flops. Preorders are painfully slow. You feel like you’ve posted a thousand times, made class announcements, and have a sign in every corner of the gym and you have 5 preorders. How and...
How to Plan Your Year Effectively for Success
Chris Cooper is the founder of Two Brain Business. If you own an affiliate, you have come across Chris's books, podcasts, and resources. Chris and I were talking the other day about apparel plans. The goal with the apparel plan is to...


